ALAN.

About关于

A first brand, not a final one.第一个品牌,不是最后一个。

I'm Alan. I'm 17, based between Shenzhen, Hong Kong, Guangzhou and Hangzhou, and building consumer brands for international markets.我是 Alan,17 岁,往返深圳、香港、广州、杭州,做面向国际市场的消费品牌。

I started with phone cases because they are small enough to make properly, and hard enough to make well. The product has to protect something expensive, feel right in the hand, and survive being used every day.我先做手机壳,因为它足够小,可以认真做好;也足够难,能看出功夫。它要保护一部很贵的手机,手感要对,还要经得起每天使用。

HANDSOME works with 13 maker partners across 12 countries. The site lists what each material can and cannot do — the limits are part of the product, not a footnote.HANDSOME 和 12 个国家的 13 位工匠合伙人合作。网站会写清楚每种材质能做和不能做的事——边界是产品的一部分,不是脚注。

The second venture is LUMIKEY, a cosmetics OEM/ODM manufacturer in Guangzhou and Hong Kong. It has been contract-manufacturing skincare and colour cosmetics since 2011, with 19 stock formulas and in-house export documentation.第二个项目是 LUMIKEY,一家在广州和香港的化妆品 OEM/ODM 制造商。自 2011 年起代工护肤与彩妆,有 19 款成熟配方和自有出口单证。

I'm 17. I'm not pretending this is a finished story. I'm building in public, one brand at a time.我 17 岁,不假装这是一个已经完成的故事。我一边做,一边公开记录,一个品牌一个品牌来。

Alan, founder of HANDSOME
AlanFounder, HANDSOMEHANDSOME 创始人
Age年龄17
Based between往返Shenzhen · Hong Kong · Guangzhou · Hangzhou深圳 · 香港 · 广州 · 杭州
First brand第一个品牌HANDSOME
Second venture第二个项目LUMIKEY
Focus方向Global markets海外市场

How I work做事方式

Three rules I keep coming back to.我会一直回到的三条规则。

01

Say what it cannot do.先讲不能做什么。

A product that admits its limits is easier to trust than one that claims everything.愿意承认边界的产品,比什么都能做的产品更容易被信任。

02

Build for export from day one.从第一天就按出口标准做。

Specifications, packaging and support are designed for customers outside China.规格、包装和售后,从第一天就按中国以外的客户来设计。

03

Keep the claims smaller than the product.宣称永远小于产品。

No borrowed science, no invented heritage, no fake scarcity.不借科学名词,不编历史,不制造假稀缺。

Timeline时间线

Where things stand.现在走到哪。

Want the longer version?想聊得更细?

Email or WhatsApp is the fastest way to reach me.邮件或 WhatsApp 是最快的联系方式。

Contact联系